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Starting over: What to do if your small business fails
Starting over: What to do if your small business fails
Failure is a part of life. Nobody wants to fail, but it’s inevitable that we will. When it happens, we can either give up or learn from the experience. In the words of billionaire entrepreneur Bill Gates, “It’s fine to celebrate succe...
The ultimate guide to email marketing for retail
The ultimate guide to email marketing for retail
Although email has been around for 20-plus years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the second most effective e-commerce marketing channel, second only to search. With the advance...
Why your small business must start a blog
Why your small business must start a blog
For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.”
15 e-commerce tips to boost your sales
15 e-commerce tips to boost your sales
It's less common nowadays, but when earlier in digital marketing - back in the good old days of cramming the keywords meta tag with every word in the dictionary - the vast majority of clients couldn't make easy changes to their online shops.