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Why are so many retailers closing up shop? It's not what you think
Why are so many retailers closing up shop? It's not what you think
Technology has transformed retail in the past decade. Many see e-commerce as the future, and experts have wondered if the brick-and-mortar retail location is becoming a thing of the past. But recent announcements of store closures by Wal-Mart and Macy'...
7 ways to soften the 'no'
7 ways to soften the 'no'
Most customers can name at least one “missing” feature that would improve their experience with your product, but you can’t acquiesce to every feature request without your product turning into a bloated, unusable mess.
5 ways to optimize a small marketing budget
5 ways to optimize a small marketing budget
In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned a crucial lesson from the recession and its eventual reco...
6 ways to make a local business shine on Pinterest
6 ways to make a local business shine on Pinterest
Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers?