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15 e-commerce tips to boost your sales
15 e-commerce tips to boost your sales
It's less common nowadays, but when earlier in digital marketing - back in the good old days of cramming the keywords meta tag with every word in the dictionary - the vast majority of clients couldn't make easy changes to their online shops.
6 ways to make a local business shine on Pinterest
6 ways to make a local business shine on Pinterest
Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers?
7 steps to writing successful marketing emails
7 steps to writing successful marketing emails
Are your email marketing efforts yielding your business the results it needs? Do you know how to convert your emails to customer leads and ultimately more profit? While email can be the ideal marketing tool for any business, combining the twin allure o...
Building your digital brand? Avoid these 7 common mistakes
Building your digital brand? Avoid these 7 common mistakes
It goes without saying that a strong social media presence is a major boon to the success of the typical businessperson. Your digital persona is both an art and a skill, and while some people have a knack for it, most go through a trial and error perio...
How are marketers benefiting from improved customer experiences?
How are marketers benefiting from improved customer experiences?
Marketers are continually looking to meet, and exceed, customer expectations. Improving the overall experience can be beneficial not just for customers, but for marketers as well. In fact, more than 8 in 10 business executives find that improving custo...
How do you take a working vacation and still catch a break?
How do you take a working vacation and still catch a break?
When you’re standing at the helm of a thriving small business, stepping away for a quick vacation often seems impossible.
14 things successful people do on weekends
14 things successful people do on weekends
The connected economy means that for many of us, the weekends have blurred into weekdays. We work more and at all hours, and we don’t spend enough time recharging.
Lessons from 99 retail website footers
Lessons from 99 retail website footers
Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many e-commerce webpages might seem like pure miscellany. Nonetheless, I here are some interesting insights into what an ...
Selfie pay: New technology could revolutionize online purchases
Selfie pay: New technology could revolutionize online purchases
Most of us have experienced the frustration of trying to remember a password — or worse, finding out our personal information has been compromised. Now, a new payment initiative by MasterCard is working to address both of those problems with one ...
Get your site right and turn your website woes into wows
Get your site right and turn your website woes into wows
If your company's website isn't attracting the traffic and business it could be and should be, consider the content. Is your website copy captivating and compelling? Or, in contrast, is it wordy and weak? That's a pivotal issue, considering that yours ...
5 trends shaping retail and why all employers should care
5 trends shaping retail and why all employers should care
Personalization has become a priority, and rightfully so. Within their workforce, retailers have a broad range of personalities and casts of characters. While many executives believe they are giving employees options to improve their overall experience...
The state of retail, here's what you should know
The state of retail, here's what you should know
At the recent inaugural Microsoft Envision 2016 conference, held in New Orleans, there was a lot of discussion about the current state of the retail business. The numbers, reported by Douglas Hope, VP and founder of GlobalShop, at the “Retail and...
19 tips to help you get and stay motivated
19 tips to help you get and stay motivated
It can be lonely at the top! And in the long run, that can be a major demotivator for the small business owner.
To increase sales, get customers to commit a little at a time
To increase sales, get customers to commit a little at a time
Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps.
The best retailers combine bricks and clicks
The best retailers combine bricks and clicks
Retail profits are plummeting. Stores are closing. Malls are emptying. The depressing stories just keep coming. Reading the Macy’s, Nordstrom and Target earnings announcements is about as uplifting as a tour of an intensive care unit. The interne...
5 ways to destroy trust
5 ways to destroy trust
Trust is confidence in someone or something, believability; the opposite of suspicion and distrust. Consider the words of Gandhi about the topic of trust, "The moment there is suspicion about a person’s motives, everything he does becomes tainted...
20 percent will stop reading your email if you make this 1 mistake
20 percent will stop reading your email if you make this 1 mistake
Like it or not, most of your communication with potential customers, business partners, prospective employees and nearly everyone important to your company goes through email. Yet most of your recipients are drowning in an endless sea of it. Some aren'...
Can Pokemon Go help catch customers? Retailers think so
Can Pokemon Go help catch customers? Retailers think so
Pokemon Go has taken over. Currently available in the U.S., New Zealand and Australia only, Pokemon Go is already rivaling Twitter for total daily users. With numbers like this, business owners everywhere should be looking at how they can use Pokemon G...
Improving project outcomes through a customized process
Improving project outcomes through a customized process
The first step to success in your projects is to be sure they are the right projects for you at this time. A project is "right" when it moves you closer toward achieving your long-term goals, aligns well with your strengths, and is achievable given the...
Independent dealers 'overwhelmed' by regulation
Independent dealers 'overwhelmed' by regulation
A survey of independents by the National Retail Federation confirms what dealers and buying groups have been saying for years: Small businesses are being stymied by government regulations.
Do emojis have a place in work communications?
Do emojis have a place in work communications?
While using emojis in personal emails or text messages is a common practice for many people, using them in work communications should be done much more sparingly, new research shows.
Why your small business really needs content marketing
Why your small business really needs content marketing
Everyone’s talking about content marketing these days. As a small business owner or marketer, you probably have a lot of people telling you all about how you need to spend more time, energy, and money on these efforts. But why? What exactly is co...
How to retain Gen X employees and why you want to
How to retain Gen X employees and why you want to
Just about every recent article about managing employees is focused on the millennials. It’s true that demographic is rapidly becoming the majority of the workforce, but if you’re putting all your focus on millennial workers, you could be s...
4 ways going digital will improve your business
4 ways going digital will improve your business
Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour's drive away.
Now is the perfect time for your brand to join Snapchat
Now is the perfect time for your brand to join Snapchat
If you've previously thought Snapchat to be a social network used only by teens, it's time to change that mindset. Because of Snapchat's shift in demographics and impressive amount of daily active users — recently surpassing Twitter — it's ...
4 ways to earn trust from prospects and customers
4 ways to earn trust from prospects and customers
The first thing your customers will do when evaluating your products and services is decide if they trust you.
7 ways small business loans boost funding for your resources
7 ways small business loans boost funding for your resources
Small business owners need working capital for a variety of reasons — meeting payroll, managing slow receivables, dealing with unexpected expenses, and investing in future growth. Online working capital loans make it even easier for business owne...