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Now is the perfect time for your brand to join Snapchat
Now is the perfect time for your brand to join Snapchat
If you've previously thought Snapchat to be a social network used only by teens, it's time to change that mindset. Because of Snapchat's shift in demographics and impressive amount of daily active users — recently surpassing Twitter — it's ...
Lessons from 99 retail website footers
Lessons from 99 retail website footers
Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many e-commerce webpages might seem like pure miscellany. Nonetheless, I here are some interesting insights into what an ...
Improving project outcomes through a customized process
Improving project outcomes through a customized process
The first step to success in your projects is to be sure they are the right projects for you at this time. A project is "right" when it moves you closer toward achieving your long-term goals, aligns well with your strengths, and is achievable given the...
4 ways to earn trust from prospects and customers
4 ways to earn trust from prospects and customers
The first thing your customers will do when evaluating your products and services is decide if they trust you.
15 e-commerce tips to boost your sales
15 e-commerce tips to boost your sales
It's less common nowadays, but when earlier in digital marketing - back in the good old days of cramming the keywords meta tag with every word in the dictionary - the vast majority of clients couldn't make easy changes to their online shops.
4 ways going digital will improve your business
4 ways going digital will improve your business
Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour's drive away.
To increase sales, get customers to commit a little at a time
To increase sales, get customers to commit a little at a time
Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps.
5 trends shaping retail and why all employers should care
5 trends shaping retail and why all employers should care
Personalization has become a priority, and rightfully so. Within their workforce, retailers have a broad range of personalities and casts of characters. While many executives believe they are giving employees options to improve their overall experience...
19 tips to help you get and stay motivated
19 tips to help you get and stay motivated
It can be lonely at the top! And in the long run, that can be a major demotivator for the small business owner.
Get your site right and turn your website woes into wows
Get your site right and turn your website woes into wows
If your company's website isn't attracting the traffic and business it could be and should be, consider the content. Is your website copy captivating and compelling? Or, in contrast, is it wordy and weak? That's a pivotal issue, considering that yours ...
Do emojis have a place in work communications?
Do emojis have a place in work communications?
While using emojis in personal emails or text messages is a common practice for many people, using them in work communications should be done much more sparingly, new research shows.
Can Pokemon Go help catch customers? Retailers think so
Can Pokemon Go help catch customers? Retailers think so
Pokemon Go has taken over. Currently available in the U.S., New Zealand and Australia only, Pokemon Go is already rivaling Twitter for total daily users. With numbers like this, business owners everywhere should be looking at how they can use Pokemon G...
5 ways to destroy trust
5 ways to destroy trust
Trust is confidence in someone or something, believability; the opposite of suspicion and distrust. Consider the words of Gandhi about the topic of trust, "The moment there is suspicion about a person’s motives, everything he does becomes tainted...
7 steps to writing successful marketing emails
7 steps to writing successful marketing emails
Are your email marketing efforts yielding your business the results it needs? Do you know how to convert your emails to customer leads and ultimately more profit? While email can be the ideal marketing tool for any business, combining the twin allure o...